Enticement is all around us.
It appears in business, interactions with others, advertisements, and people.
You graviate towards your best friend because they entice you with their strong relationship and interesting conversation’s.
You talk to your family because of their help and support, which you couldn’t discuss with anyone else.
And you visit your favourite shops, companies and brands because they entice you with their great product’s and service.
Enticement is an important part of any business, as it can encourage new people to your brand, and make you stand out from the crowd.
Within this blog post, I’m going to be discussing why it’s important for your business, big or small, to have an enticement which your audience can become attracted to. Finding out what your enticement is can result in you becoming a better marketer, knowing who your target audience is, and understanding what your USP is, which I’ll be talking about a bit later on. It can encourage your audience to interact with your whole business, and keep them coming back for more, so let’s get cracking!
It Makes You Different
When you go onto a blog like this one, a website like Google, Amazon or BBC News, you visit these websites because they have something which you can discover, learn, purchase, or make you think of a completely new perspective. Whether that’s answering one of your questions, problems or finding out the most current news items, they all have something which makes you visit their business.
What’s your enticement as a business?
Why should I come onto your website, visit your store on the high street, and ultimately buy from you than anyone else.
In order for you to completely stand out from the crowd, you must create an enticement that encourages your audience to visit you over and over again. This ultimately is your business USP (Unique Selling Proposition).
Let’s take my three examples from before, Google, Amazon and BBC News, and use these to show you exactly what I mean.
I go onto Google because it searches throughout the internet for my queries and problems, and comes out with the best relevant searches. Google has enticed me because of there ability to help my problems, and do it in a relevant and ultra-fast way.
Well, how does this relate to Amazon? I go onto Amazon because they can entice me with great, affordable, high quality products, which I trust as a brand. I visit their website because of their whole ethos as a company, and why I visit their website instead of the countless number of other shops out there with the same products.
I constantly go onto BBC News, because their enticement is simple. They offer me great reporting, news, and keeps me completely up to date with everything that is happening. With this, they showcase videos and stories which are all really well written, with a completely unbiased opinion.
This doesn’t just work for online businesses though, as theres hundreds of offline companies which do this as well, a firm favourite has to be IKEA, who delivers great, affordable products, which can turn your house into a haven.
It Works For Every Business!
What I want you to take away today, is to think about your enticing. Even though I’ve listed some big companies, this can most definitely work with the smallest of companies.
If your a blog, your enticement could (and should) be creating high quality content, which your audience can learn from. A blog which showcases great content, personality, and is really well designed, is a great enticement in itself.
If your a cafe owner, your enticement could be offering high quality coffee, tea, cakes and great food. You could step this up a bit by setting your cafe within a trendy, modern and unique setting, which can become the ‘go to’ place.
Or perhaps you own a pet shop. You could think about enticing your audience with cuddly, cute and attractive pets, which your audience just can’t keep their eyes off. But, as this is what every other pet shop does, you could entice your audience with attractive enclosures, which is playfully decorated. It not only suits the animal, and also makes the shop look great, it keeps the pet from the dreaded metal cage.
This Is Where It Get’s Interesting
Once you know what your enticement is, and have it completely nailed, then you can see exactly who to market your business at. Think about your enticement first, before thinking about who to target.
If I use my cafe example from before, your going to target young and outgoing people, who are looking to hang out in a trendy cafe, to regularly meet their friends and socialise. Your marketing should reflect your brand, and should be tailored to their need’s. Enticing these people with a contemporary cafe which they can relax, enjoy the surroundings, and socialise with their friends. You can then design your whole ethos around this, and communicate all these elements to your audience.
What Is Your Enticement?
An effective enticement should make your audience wanting more and more.
It should encourage them to learn new things about your website, business, and ultimately buy from you too.
If you don’t know how to differentiate your business from your competition, have a good think about how you could entice your audience towards your brand, and how you can offer them something which is completely new and exciting.
Doing this, can result in you gaining more of a following, selling more of your product or service, and make you have a stronger brand as a result.
Summary Of Points
- Enticement can encourage brand new people to your business
- It allows you to stand out from the crowd, as your providing your audience with a service which they can benefit from, and not get anywhere else
- Your enticement can work for any offline or online business, you just need to think about what you can entice your audience with
- If you what this is, then your target market is clear, which you can then sell towards
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!