Do you know what business marketing is?
Would you love the perfect introduction to this subject?
Whether you own a product or service business, you need to market your business to gain more clients, more customers and more money.
Marketing gets you in front of your audience, and businesses that are successful are often successful in marketing.
Within this blog post I’m going to share an epic introduction to business marketing, telling you what it is, what you need to consider with your marketing, and how to grow your business efficiently.
What Is Business Marketing?
Business marketing is basically a business that wants to market themselves towards other businesses. This allows them to grow the company’s awareness and brand of their business. Every business is either marketing towards b2b (business to business) or b2c (business to customer), but on this occasion business marketing takes the form of business to business.
This is where you sell a product or service to another business.
You may think that b2b and b2c marketing is the same, but there’s subtle differences between the two. With b2b, it’s often the case to be professional and commercial in your approach, whilst b2c can reveal more of your personality and help the customer’s point of view.
With this, your marketing strategy and plan will ultimately decide how effective your marketing is. Working out your marketing plan, your strategy and executing the whole idea is what makes your business marketing successful.
From social media, offline marketing campaigns, email marketing all the way through to advertising, there’s lots of different ways a business can market themselves towards other businesses.
Why Is Business Marketing Important?
Touching on this subject previously, business marketing is essential to a business’s growth. This guarantees more clients and customers from other businesses, so they essentially know you exist and what you offer.
This is the sole reason for marketing in my opinion, raising the awareness of a certain business and making potential customers aware of you. If you don’t you’ll be left behind, and you’re competition will climb right over you.
The legendary marketing expert Seth Godin states: “Marketing is a contest for people’s attention.”, and I couldn’t agree more.
The marketing campaigns and plans drives your business forward, and ultimately determines how much your business will make. This allows you to entice your business to another business.
Business Marketing Campaigns To Consider
With business to business marketing, you need to tell others why your product or service can help them. What’s in it for them? How can your business make the other business more money?
It’s different from b2c for this one reason.
A b2c marketing can offer these enticements, but b2b marketing comes under these options.
What you need to do first is to think of your decisive plan of action for your marketing. This needs to entail your budget, where you will spend your time, and how your going to build your audience.
Have a look at this blog post to help you develop a business marketing plan, or check back here next week where I’ll be sharing how to develop your marketing plan.
If you’re lucky enough to already have a marketing plan in place, your business marketing needs to consider many forms of marketing to grow your business.
Focusing on a few marketing elements can really help your business marketing, as you don’t lose focus and keep concentrated on the task at hand.
You could concentrate on Twitter marketing, offline marketing strategies like business networking, and combine this with email marketing, that could be a great place to start. However there’s lots of different elements that your business can combine, but I recommend starting with 3-4, and mixing between offline and online marketing.
The important thing to remember is choosing a marketing strategy that suits your b2b marketing strategy. For example, Facebook may be completely wrong for your business, as this is more of a b2c social media platform, that Linkedin is completely different to.
Develop Your Marketing Today!
In order to grow your business, your personal brand, or small business, you need to consider marketing to grow your customers and clients.
To entice other business towards your product or service, you need to make sure they know exactly why you’re great for their own growth, and being in their face long enough to encourage them to spend money with you.
A company or business that fails to do this will become stagnant in the water, unable to move and grow. Don’t fall into this trap and start marketing your business today!
From social media, email marketing, to other offline marketing techniques, this blog post has given you all the resources to teach you about business marketing, now its just up to you to develop your business!
But I’ll love know to;
How have you built your business from marketing?
Have I explained business marketing effectively?
Anything that I’ve missed?
Comments are more than welcome below.
Summary Of Points
- Business marketing is a company or business that wants to market themselves towards potential and existing clients and cusomters
- This raises their awareness as a company and brand, and can build businesses to exceptional growth
- This is important because it allows you to retain the attention of your customers, and make sure they always go to you
- Develop your makreting plan and strategy, and combine both offline and online marketing strategies for best results
- check back to my next blog post were I’m going to sharing how you can develop your marketing plan!
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!