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The Ultimate Guide To Powerful Email Marketing

Categories: Marketing, Tips & Tricks

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Do you want to propel your email marketing?

Want a guide to help you do just that?

Email marketing is a great way to grow your followers, keep in touch with your customers, and build your brand.

I’ve been publishing blog posts to help you conquer email marketing recently, and making it work for your business.

I thought it would be a good idea to bring these blog posts together to form the ultimate email marketing guide.

Within this blog post you will learn the ultimate guide to email marketing. I’ll be sharing my recent blog posts that I’ve created in the last few weeks, so you can really knuckle down and master the topic.

Getting Started With Email Software

To get started with email marketing you need to choose an appropriate email software. There’s many of them out there to choose from, I personally use Mailchimp as my email software of choice.

You can choose any of the biggest email software to get you started, from Get Response, Mailchimp to Aweber, use this resource to help you choose!

I personally use Mailchimp as my email marketing software, and couldn’t recommend it enough!

This blog post covers everything from email lists, campaigns to automation, and is the perfect guide for a beginner.

Get started with Mailchimp here.

Growing Your Email List

Once you have chosen an email software to send emails, you now need to grow your email list.

This is done in several ways, from sign up forms on your website to adding subscribers manually.

Getting Started With Email Marketing

This blog post is here to help you grow your email list so you can essentially send more emails to more people.

They say the money is in the list, and this blog post will let you discover why!

Grow your email list with this blog post

Segmenting Your Email List

Once you start to grow your subscribers, you now need to focus on segmenting your email list.

This is the process of segmenting different subscribers into different sections of a list. For example, you may own a organic food range, segmenting your email list to families, couples and singletons’.

Segmenting allows your emails to be personal, targeted and appropriate for your users, that drives engagement.

The performance of your emails can be considerably altered with segmentation.

This blog post will teach you everything you need to know to get started with segmentation, and I can’t recommend segmentation enough!

Discover how to segment your email list with this guide

Email Newsletter Tips & Tricks

Once you’ve segmented your list and have settled on the software of choice, you now need to keep hold of your current subscribers.

Subscribers want to receive emails that are good quality, excite them and offer them great content.

This includes the images you use, your colours, to the way your emails are designed.

If someone opens your email you need to make sure they see a brilliantly designed email, that they want to engage with.

Learn how to create brilliant email newsletters that your subscribers will love.

Want to send great email newsletters? Well you can with this guide.

Email Marketing Mistakes To Avoid

There’s lots of marketing mistakes that I’ve come across throughout my marketing experience.

Even though it’s been crucial for my own self development and learning about what works best, there’s some mistakes that I wish I had known about before.

Email Marketing Mistakes

In this blog post you will discover the email marketing mistakes that you want to avoid, offering tips along the way so you don’t fall into the same trap as I did.

Don’t get caught out by knowing these crucial email marketing mistakes

Wrapping It All Up

Email marketing is a broad subject, that requires you to be consistent, to keep hold of subscribers and to offer subscribers great content on a consistent basis.

It can work wonders for your business, as it grows your sales and keeps your brand seen.

This blog post is here to help your email marketing, that you can check back to at any time!

From getting started on an email software, segmentation, to newsletters, check back to this blog post as you start to evolve and grow your email marketing.

Let email marketing be a great source to grow your business and brand.

But I’ll love to know;

How have you grown your email marketing?

Is there anything that I’ve missed?

Comments are more the welcome below

Summary Of Points

  • Get started with your email software of choice. I use Mailchimp as mine, I would highly recommend their email software for your email marketing
  • Grow your email list by placing opt in forms and adding subscibers to your list
  • Segment your email list by dividing your email list into groups or categories, for example one could be potential clients, existing customers or leads
  • Find out how to create great looking newsletters for your subscribers, that encourages engagement
  • Don’t fall into classic email marketing mistakes and learn what traps you need to avoid!

Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!

About the author

Haydn Haydn Symons is an Illustrator, Blogger and Business owner from Hampshire in the United Kingdom. He loves anything to do with art and business, and is passionate about the subjects that revolves around it. He loves sharing business tips and tricks to help get your business off the ground.