Do you promote your blog on social media?
Would you love more shares, likes and engagement?
You may not know it, but the images that you use are crucial to your social media success.
It makes you unique, communicates a fresh brand, and drives more engagement to your posts.
Within this blog post, you’ll discover my top tips to help you create powerful, long lasting and attractive images for social media, that drives extra users to you blog.
Social media is becoming more and more visual, and as us humans respond to visual more than words, its paramount you get this right.
Remember Your Image Contrasts
For images to make a great impact online, you need to make sure your contrasts are well thought out.
For example, if you type grey text onto a black background, then it’s not going to read easily.
Whether you’re a blogger, website owner or want to to level up your marketing on social media, its crucial you get your contrasts right.
Here’s a couple of pointers to think about with your image contrasts;
- If you want your text to stand out, then I suggest you either place white text on a dark background, or black / dark grey text on a light background.
- Make your blog post headline stand out, and make it the shining feature of your image
- This will guarantee that the most important element within the picture is the first thing users recognise.
Tailor Your Images For Each Platform
I swear by this tip, as I’ve seen a massive difference with my social media marketing because of it.
To really entice people towards your blog posts, brand and website, its paramount that you make your images suitable for each platform.
For example, an image may look great on Pinterest, but may look terrible on Facebook, as the size dimensions are all wrong.
Even though it takes a bit of time, making your images suitable for each platform is well worth it.
Here’s a quick and actionable list of social media images sizes that you can use within your next update (October 2015)
- Twitter – Maximum of 1024 x 512 pixels
- Facebook – 1,200 x 630 pixels
- Google+ – 497 x 373 pixels (Height is scaled)
- Pinterest – 236 x pixels (Height is scaled)
- Linkedin – 442 x 248 pixels
I’ve created Photoshop actions that automatically creates images to each appropriate social media size.
For more information about Photoshop actions, check out this great resource.
Make Fun, Playful & Bright Images
No one is attracted, enticed and influenced by dull images, so its important to include these three important elements into your designs.
You might notice with this blog, that I create mini illustrations alongside my social media images, that makes a big difference (see an example here).
This is often bright and colourful, that somehow relates to the subject matter.
This is great for my uniqueness as a brand, and encourages others to share it, as they look good!
With your images, use attractive photos, create your own Photoshop illustrations, consider hiring a designer, or design your own on Canva (which is much like Photoshop)
You can also use this free online resource to manipulate your images.
Bonus Tip – Include Your URL Or Logo
When you start to create great imagery on social media (I’ve got great confidence that you will with these tips ), its important to include your website URL and / or logo.
When your images are shared online, this is great for your brand as others will know exactly where its come from.
This increases your brand awareness, delivers more traffic to your blog, and in essence, is a free advertising tool.
Images Can Make Or Break Your Success
Social media is becoming more and more visual.
The more you use impacting, attractive and compelling images within your marketing, the better!
You may be a blogger or own a website, and want to improve your social media marketing, but with these actionable and quick social media image tips, you can do just that!
Getting social media right is an integral part of making a successful business, so don’t be left behind, and start levelling up your marketing today!
But I’ll love to know;
How have you used images within your social media marketing?
Are there any tips I’ve missed?
Comments are more than welcome!
Summary Of Points
- Remember Your Image Contracts – In order for your images to stand out on social media, your contrasts need to be defined. For example, placing white text on a dark background
- Tailor Your Images – Some images may look great on certain platforms, but may look terrible on others. Tailoring your images for each platform is the most ideal way to level up your marketing
- Make It Fun & Playful – Images that are dull and uninspiring won’t be shared on social media. So have fun with it, and make playful images for your audience to enjoy!
- Include Your Website URL and Logo – As your images get shared on social media, you want your brand to stand out. Including these two details is a must
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!