Do you want to improve the SEO of your website?
Would you like more traffic to your website?
Great SEO can have a major impact with your website, and can result in more email subscribers, more brand awareness to your business as more traffic comes your way, and essentially more sales too!
Within this blog post, you’re going to learn 3 quick SEO tips that encourages more users to your website, which in turn, introduces them to your business too!
If you have a website and don’t know how to maximise your results on search engines, follow these 3 quick tips to get you started!
Reduce Your Image Sizes
Whenever you create any images for your website or blog, making sure you’re websites are fast and efficient is a must. This not only encourages your audience to stay on your website for longer, but also helps your website SEO too.
Google and other search engines factor website loading times into their algorithm, so it’s imperative to make sure your images are reduced in file size as much as possible.
One way you can reduce your images is through Adobe Photoshop, and making sure you ‘Save for Web’, which makes your images suitable for web, and reduces it’s size accordingly.
Make sure you decrease the quality to 60% rather than 100% when ‘Saving for Web’, as the quality between the two are particularly the same.
Another tool to keep in mind is Tinyjpg or Tinypng. This fantastic and free website (that I use for this blog), is a free resource that reduces your images by simply uploading your file to their website.
The website then comes in and reduces your image sizes (sometimes as much as 50%!), without you even noticing the difference in quality.
Tip #1 – Use ‘Save for Web’ setting within Photoshop and use Tinyjpg to reduce the file size of your images
Setting Up A Sitemap & Updating It
Google bots love sitemaps, as it keeps track of how many links you’ve got on your website, so these bots can come into your website easily, and see what they need to crawl.
This is a big plus factor within SEO terms, and should always be considered within your SEO of your website.
If you look at my Sitemap for this website, you can see it simply lists all the links that I have, so Google can easily track the great articles I have on the blog.
If a user can’t find a particular subject on your website, a Sitemap can help with this too. So it not only helps SEO, but also helps your users too, a double win!
I advise you to have a comprehensive Sitemap, but it’s also essential to keep updating it for Google bots to come in and become more intelligent with your website.
Tip #2 – Add a sitemap to your website and keep it updated, which keeps track of crucial metadata within your website.
Fix Any Broken Links & Sort Out Your Meta Descriptions
If you’re constantly linking to other websites, it’s always beneficial to go back in time and look at your past content to see if all of your links are still working.
Not everyone can keep up with it, and as you start creating more content with more external links, this can easily be lost in the process.
I received an email the other day from a visitor to my website, who told me about a broken link, and I was really grateful!
If Google notices that you’re constantly linking to broken links, then you’re going to not rank well, as Google bots may think that you’re a spammy website.
Another good idea is to go back in time and sort out your meta descriptions. Meta descriptions give Google and visitors an indicator about what a webpage, image or video is all about, so it’s crucial that you get this right.
Adding all important keyword research is ideal here.
If you’re working in WordPress, then Yoast SEO is a fantastic plugin that allows you to see how your Meta Descriptions are looking, and how you can improve them.
Tip #3 – Sort out your meta descriptions and go back and fix any broken links that you may be referring to
Bonus Tip – Create Great Content
I’ve always suggested that you have a blog on your website, regardless of your business. This allows you to target keywords, make a better business, and be seen as an expert in your field.
Create great content that you’re audience can’t learn elsewhere, and build your email list as a result – which in turn can increase your sales too!
Be that resource that everyone can learn from, that is popular on social media, that everyone links to!
Bonus Tip – Create great content that your audience can’t learn elsewhere
Dramatically Improve Your Website SEO
There’s a huge amount of potential with good SEO of your website, to the obvious of more traffic to your website, it can also ensure that your website is easy friendly to your users.
Google is ranking so much different than a few years ago, and is now looking at quality rather than quantity for it’s searching users.
If you’re focused on creating a website that is high quality, focused on great quality, that is focused on being relevant and helpful to your users, then SEO will naturally build over time, without you even knowing it.
But if you make small adjustments and see how SEO can help your website, business and brand, then it’ll help you in so many ways!
But I’ll love to know;
How have you improved your website SEO?
Any tips or tricks I’ve left out?
Comments are more than welcome below!
Summary Of Points
- Reduce the image file sizes on your website, and use ‘Save for Web’ within Photoshop, and use ‘Tinyjpg’ or ‘Tinypng’ to reduce your file sizes further
- Set up a sitemap for your website, that lists all of your website links on one page. This helps Google bots crawl your website
- Fix broken links and sort through your meta descriptions to add another powerful element within your SEO
- Create great content that your audience can’t learn anywhere else, that not only increases your traffic, but also introduces more users to your brand
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!