Do you have a product or service you want to sell?
Don’t know what to include in your landing page?
As 75% of people in the United Kingdom now shop online (Source: This Is Money), landing pages are crucial to receive more leads, more customers, and ultimately more money.
With everyone cottoning on, what can you do to make yours stand out?
Within this blog post you will discover why landing pages are crucial to online marketing, what you need to include in yours, and what you need to avoid.
If you want a guide to help you with your landing page, you’ve come to the right place.
Why Are Landing Pages So Important?
Landing pages are basically the same as every other page on your website.
Users organically arrive or are advertised towards this page to encourage them to subscribe, buy or find out about a product.
Even though it is often similar to your homepage, it is targeted towards just one product or service. This is coupled with headlines, juicy content, and CTA’s (call to actions).
Imagine your landing page as a shop front for every product or service you have. Showcasing great insights and getting users interested.
Great landing pages are focused at making the user convert.
What Should You Include In Your Landing Page?
Now you know why landing pages are great, what should you include?
These following elements are crucial within a great landing page, but the overall conciseness is to be clear and direct.
You want users to travel through your landing pages with ease, and should be focused on one goal. For example, if you want someone to buy a product or subscribe to your email list.
Having a goal in mind will help focus your landing page.
Here’s a quick list of what you should include;
- Clear CTA’s – make sure your call to actions are clear and have a lot of space around them. This is especially important for mobile visitors, so they can easily click on buttons and links (for people like me with sausage fingers).
- Clear headline – what is the overall headline you want to communicate to your audience? Your headline should be prominent and tell the user exactly what the page is all about.
- Remove distractions & gimmicks – keep it clear, simple and easy to navigate. For example, if you want users to subscribe, focus on opt in forms and boxes.
- Be straight to the point – you have on average 8 seconds to wow your audience (Source: TIME). Our attention spans our just as bad as a goldfish! Make your sentences short and snappy.
- Be enticing and lead the eye – Play special attention to design and imagery. Pictures can also lead the eye too, look at this picture below taken from Lloyds homepage, see how the pictures leads the eye?
- Have a goal or target in mind – from leads, emails, to purchases, have a goal in mind and stick to it.
- Reduce the amount of scrolling – to design and imagery, users don’t like scrolling down a long page within a landing page. Resist the temptation of information overload and keep it tight.
Create A Great Landing Page
I’ve shared some crucial elements to embed into your landing page.
Landing pages increase your leads, customers and sales.
I’ll say the statement again to emphasis my point – landing pages increase your leads, customers and sales.
Create a great landing page, and you will see endless results!
But I’ll love to know;
What do you include in your landing page?
Anything that I have missed?
Comments are more than welcome below
Summary Of Points
- Landing pages are ideal to help you gain more leads, sell your product or promote your services
- A landing page is another page within your website, like a shop front
- The overall consensus is to be direct, clean and have a clear goal in mind
- Have a goal or target as the main focus within your landing page
- Create a landing page that improves your business as a whole
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!