INFOart - Design and Business blog

Powerful Homepage Design

The Ultimate Cheat Sheet To Powerful Homepage Design

Categories: Branding, Marketing, Tips & Tricks

Tags: , , , ,

Do you own a website?

Would you love to encourage more customers and clients to buy from you?

As most homepages are the most visited page on a website, you need to make sure it’s top quality.

It gives potential new customers and clients an introduction to your business, and shows off what you do best.

Within this blog post I will be sharing the top design elements that you need to consider with your homepage. Raising your brand, your sales and your lead conversions.

Be Clear, Clean & Direct

With your homepage, you need to be as clear and direct as possible. Out goes endless information and cluttered design; a homepage needs to be clear, clean and direct.

Taking inspiration from Uberflip and Freshbooks, their design is the perfect example. Not only are they designed excellently, they don’t bombard the user.

This makes their message clear, and sets a tone for their overall website.

There’s not too much information for the user to digest, and we can easily travel through the homepage with ease.

We get an excellent grasp of what they are selling, and we can make our own way throughout their website.

Homepage Audience

Tip 1: Be clear in your tone, be clean in your design, be direct in your message

Focus On One CTA

After researching into great homepage design, I discovered that the most successful homepage designs focus on just one CTA.

Yes that’s right, just one CTA.

Look at this example by Dropbox Business, can you see the one CTA they target?

‘Try Free for 30 Days’.

Focus Binoculos

It’s simple, and sets a precedent. They repeat it so it becomes engrained into our conscious.

This is what you need to do with your homepage design – focus on one CTA.

Do you want the user to subscribe, do you want users to discover about a product, or do you what them to register with you?

A great CTA is constructed with short, to the point text, that incorporates only one or two button colours.

Tip 2 : Whatever CTA you use, make sure you repeat it on your homepage.

The What, When & How

Your homepage is your one chance to win over prospective customers.

It should tell customers what you do, why you’re unique to your competition and encourage users to give a damn about you!

When you’re next designing or developing your homepage, you need to make sure you are telling the user what, when and how.

Homepage Design

What – Who you are and what you can offer
When – When were you formed and why you have experience
How – How can you help the user with their pains or difficulties?

Lots of website fail to do this.

They don’t give the user a solution to their problems, and the user ultimately leaves.

Tip 3 – Focus on the what, when and how of your homepage

Creating A Brilliant Homepage

If you own a website, you will know how important a great homepage is.

Regardless of the product, service or what you want to promote, you need to encourage, inspire and get users into action to make your page successful.

It takes substantial planning, developing, and testing to make a truly mind blowing homepage, but it can definitely be done.

If you only take one thing away from this blog post – be clean and clear in your design. If you do this effectively, you will communicate a clear message to your users.

Have fun with it, play with it and see what you can come up, you will be surprised by how a effective design can mean a big difference to your overall website performance.

Summary Of Points

  • When designing and developing your website, be clear, clean and direct
  • Focus on just one CTA to make the user convert
  • Ask yourself these three questions when designing your homepage: What does your website do for the user, when were you formed, and how can the user benefit
  • Plan, research, test and develop to create a successful homepage
  • Have fun with it!

Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!

About the author

Haydn Haydn Symons is an Illustrator, Blogger and Business owner from Hampshire in the United Kingdom. He loves anything to do with art and business, and is passionate about the subjects that revolves around it. He loves sharing business tips and tricks to help get your business off the ground.