Whether you’re a freelancer or run your own company, it’s extremely important that you think long and hard about your brand, and should not be overlooked. A strong brand can make you stand out amongst the crowd, and companies like Mcdonalds and Apple are fine examples of this.
Within this post I’m going to be highlighting a few tips and tricks which you can deploy into your brand awareness, and attract more work for yourself, get noticed and be remembered for what you do.
Different colours mean different emotions to your audience, but there is a general rule of thumb when it comes to the colours which you use. Make sure you keep in mind what you want your company to communicate. For example you should pick red if your looking for energy and urgency, or purple for calm and relaxing. By keeping this in mind you subtly influence your customers and clients into thinking a certain way. What do you want to communicate to your audience?
What is your company offering to other people?
You need to ask these questions so you get a clear insight into what colours you want to use within your whole brand.
Make sure that you use a maximum of two to three colours however; two primary colours and one accent colour. If you look at some major companies, you can see they follow this rule of thumb, and sometimes go belong this and only use two colours, like Cola-Cola for example. Their brand is so strong throughout the globe, that when you think of red, your first, second or third thought will probably be Cola-Cola. By only using two to three colours within your brand, clients and customers can get accustomed to the colours which you use, and link these colours to you, a very valuable tool.
It’s Not All About The Money
If your company or freelance brand is all about the money, it will not get you anywhere. People do not like the sell, sell, sell tactic, and detracts people to your company and discredits your brand. You should however, be more concerned about helping people, sharing things, and explaining why your doing it. In affect, your sales will increase, as people buy from a company for it’s brand, it’s promise and why their doing it. People will help you out if you help them out too.
Get Out There
By this I don’t mean just getting on social media sites and wait for things to ‘magically’ happen. Talk to people, discuss, collaborate and make connections, and by doing this it will make you seem popular and sought after.
It’s especially important if your a freelancer who sits at your desk all day, not seeing many people during the day. But how I do this you may ask? Well see if there are any networking events around where you live, or any conferences to where you live at the moment, for you to talk to other people, and build relationships. Send and give out leaflets, tell all your family, and spread the word about your company. By doing this it gives you even more creditability, and increases your brand’s identity.
Become An Expert
A excellent way of increasing your credibility, is by coming an expert in your field. With Microsoft for example, you know that Bill Gates is an expert within his field, and knows what he was talking about. You trust what he says and this gives credibility to the Microsoft brand.
This is what you can do with your company! An essential way of doing this is by starting a blog and writing about the field which you know about. By researching and writing, people view you from an amateur, to an expert within your field. It also allows you to learn about new things, and employ them in your company, a win-win situation.
It’s a similar situation to why I also run this blog, for me to learn about techniques and new creative ideas, that I can also share with you. As I also believe that if you help someone out, they will help you back. As I’m also learning and researching, I can imbed this into my Illustration website and portfolio.
- Think about what you want your company to communicate to your audience
- Use only two to three colours within your brand
- Think about these colours and what effects to has on your target market
- Help and share with others, instead of putting money first
- Meet people face to face, and build relations
- Let this go hand in hand with social media marketing
- Start writing and become an expert (I know you can do it!)
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!