Are you on the hunt for more clients and customers to your business?
Well, I’m going to be talking about how you can do just this, which can improve your sales, your brand identity and your social proof.
Within this blog post, I’m going to be giving you tips and advice in helping you land more clients and customers to your brand, which you start thinking about straight away. Things like knowing your target audience, to knowing your USP, can make you achieve this within your business. So let’s not waste any more time and get started with figuring out what your USP is.
What’s Your USP?
It’s important that you know exactly what your ‘Unique Selling Proposition’ is, in other terms; whats makes your company unique, which is different from your competition. This is something which doesn’t come easy, which requires a long hard think, but if you run through my tips, you’ll get an idea of how to start thinking about your unique selling proposition.
Start by writing words that capture your business, and what makes it unique and different than your closest competition. What things can you communicate to your audience that no one else is doing, and make a list of these things. Depending on how big your original list is, reduce it to about 2-3 words, that really sums up what makes your business unique. If your stuck for ideas, start by thinking of the obvious words first, and refine, refine, and refine it again, until your satisfied with your results. These words should be things which really sum up what your business is about, and should be unique to you and your business.
Once you begin to get an understanding of what makes your services or products unique, start to think about how you can really be specific about who your target audience is. Instead of trying to trying to impress everyone, which is impossible anyway, think about how you can really narrow down your target market.
For example, an Illustrator is more likely to get top quality clients if their only showcasing outstanding book cover designs and editorial illustrations, rather than showing everything under the sun within their portfolio.
Because it communicates to the client that their confident and an expert in these fields, as they know exactly what their good at, and what makes them unique as a creative. You may be thinking that showing less to your clients is a bad idea, as your eliminating a lot of other clients, but it doesn’t work that way.
A client is more likely going to hire you if your main focus is narrow, and tailored to their needs, than a person whose work covers a multitude of avenues, not really knowing what they can give to their client.
And this should be your ethos when you start to think about your USP towards your target audience. You can’t please everyone, so by making your USP narrow and ‘unique’, sets you apart from the rest.
Think about your perfect target audience and focus on pleasing that person. A great example of this is Nerd Fitness, run by Steve Kamb. I can’t think of any other health fitness website that is tailored towards nerds, can you? This is what makes him unique and different than every other health fitness website out there. He knows exactly what his USP is, and knows exactly who’s he’s targeting.
A pure example of this is his free e-book that he offers to people who subscribe to his newsletter, “15 Mistakes Newbies Make When Trying to Get Healthy”. As he knows exactly who’s he’s targeting, he’s using words such as ‘Newbie’, within his branding, as newbie is a term that many nerds use within online gaming. This is something which they can relate to, and connect with.
Let your audience know exactly what your USP is, and let it run throughout your branding. Don’t go half hearted with this, but dedicate your branding to it. Do whatever it takes for your business to communicate this to your audience. Remember to think well and hard about what exactly your USP is, communicate this to your audience, and then move onto marketing.
- Narrow down what you communicate to your audience, as you can’t please everyone. If it helps, think about your perfect target audience, and tailor your website to their needs
- Focus on the things which make your business great, and stick to it
- By doing this, it allows potential clients and customers to know exactly what your about as a business, and gives of a professional and consistent feel
Know Your Target Market Inside & Out
Now you know who your ideal customer is, it’s important that you find out about their lifestyle, so you can market effectively to them. Where do they like to browse on the web? What do they spend their time doing? How do they find out about companies like yours? What’s their lifestyle, age, gender .etc. Asking questions like this, and the more your ask, the better you’ll know about your about your target audience.
A great way to do this is on social media, and looking what people are saying about your business on such platforms as Facebook or Twitter. Who are the people that are following you, and what are they talking about? Ask your audience questions, and get some insight into what makes your audience tick.
And Then The Marketing Begins!
As you know know what your USP is, and have an insight into your target market, you can start to effectively market your product or services to these people, leading to much better results. You know exactly what these people want, and your showcasing this to them. Instead of just marketing to everyone out there, you can target these people, in terms of mail outs and email marketing campaigns.
As you have an understanding of who these people are, you can determine what marketing techniques will work, and won’t work as well. If your targeting young males for example, email marketing would probably be the way to go, as a lot of young people check their emails on a regular basis. In comparison, email marketing probably wouldn’t work as well if you were targeting middle aged women for example. Knowing your target market is key.
Remember with all of these tips, is to research to what you want to communicate to your audience, and to think of unique elements that can set you apart from the rest of your competition. Tailor and narrow down your expertise, so clients and customers can become aware of what your selling.
Figure out your company’s USP, think about your perfect customer, and know your target market inside and out, and you’ll begin to seek the results of landing more clients and customers to your brand.
Summary Of Points
- What makes your business unique? Write down this list and refine it down to 2-3 words, which sets you apart from your competition
- Narrowing down your expertise is a great way to do this
- Figure out your target markets’ lifestyle, by asking questions about them. Who are they, what’s their gender? .etc
- With this information, you can begin to market correctly for their needs
- Which will result in you landing more clients and customers to you and your company’s brand
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!