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Improve Your Copywriting

How To Improve Your Copywriting That Drives Readers

Categories: Tips & Tricks

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Do you want to improve your copywriting?

Want to write better blog posts for your audience?

When I first started blogging, I was terrible at writing.

Well, I wasn’t terrible, but there was a lot to be desired!

I’ve learnt a lot about business from blogging, but I’ve also learnt how to write well.

But this got me thinking, how can I share what I’ve learnt, so you don’t fall into the same mistakes I have, and hit the ground running?

Within this blog post you’ll learn how to take your writing to the next level, by sharing my mistakes, discovering my essential writing tips and tricks, and learning how you can make a better blog for your readers.

A blog is all about writing (most of the time), and with effective and efficient writing, you can turn your readers into active readers.

I’m looking forward to getting into this one, so let’s go!

Keep It Short & To The Point

When I started blogging, I would write in long sentences and not get to the point..

As online reader’s have an attention span’s less than a goldfish, it’s essential that you get to the point as quickly as possible.

Get rid of the mealiness words, keep your words direct, and make sure you get to the point.

This has great benefits to your blog and writing;

  • It keeps your reader’s on your blog for longer
  • It attracts attention
  • Readers finish your posts quicker

You may be thinking – what’s the benefit of finishing a blog post quicker?

Unfortunately for us bloggers, a vast majority of readers don’t read a whole blog post.

But if someone does follow through and reads an entire blog post, they’ll be more likely to share it, mention it to their friends and pass it on.

If it takes them hours to finish a single blog post, which is time consuming and long winded, they’ll be less inclined to share it to others.

If a reader has stayed with your blog post till the end, their interested in what you’re saying, right?

Well, get them to the end quicker by writing efficiently, and you’ll see great benefits!

Create A Dramatic Headline

I totally looked over my headlines a few months back.

I thought if I created great content, people would flock to read my blog posts.

But then I found out: if my headline stinks, how would they discover my content?

For your readers and audience to improve, your headline needs to be enticing, eye catching and something which makes your reader sit up and take notice.

A great resource by Twelve Skip is their ‘100+ Blog Post Title Templates That Grabs Attention‘, which gives you fantastic words and phrases to use within your headlines.

From adjectives, headline templates to actionable verbs, I highly recommend you reading this blog post.

With your headlines, try and make it attractive and eye catching to any reader, which just makes them want to click on it.

Add adjectives like ‘sizzling’, ‘powerful’ and ‘enticing’, and sum up what your blog post is all about.

I’ve found these headlines popular;

  • How To [Blank]
  • The Ultimate Guide To [Blank]
  • # Powerful Tips To [Blank]

You can see these examples are direct, enticing and attractive, which users just can’t help than click on.

Use Twelve Skips examples, and create blog post headlines which rocks your audience!

Make Sure You Have A Begging, Middle & Ending

To improve your writing, you have to have a beginning, middle and end.

I remember I read an excellent blog post on Boost Blog Traffic by Jon Marrow, who discussed how he always starts his blog posts with a question.

Why is this powerful?

How To Write Better

Because it entices the reader into the blog post, as a question always has to be answered – it’s a powerful tactic which I also use within this blog.

From creating questions at the beginning of your posts, telling the audience what they’ll learn, delivering that content to them, to bringing the content towards a conclusion, you’ll create blog posts which are solid.

This encourages your viewers to look through your content, but it also encourages them to do something with it when they finish.

If you ask a question at the end of the your blog posts, they’ll be more inclined to comment, share the blog post, and gives a nice ending to your posts.

Check, Check, Check!

For your copywriting to improve, you need to make sure you check it throughly.

If I published a blog post from one writing session, I’ll be left with a blog post which is full of spelling errors, grammar errors and sentences that don’t make sense.

Make sure you check your writing, previewing it (especially if you write on WordPress), so you can see how it’ll look to your audience, and repeat.

The more the check your blog posts, the better your writing will become.

Use These Tips To Improve Your Writing

Like anything worth doing, it all takes practise to improve your writing.

I’m definitely not the best writer, but I’m always improving and learning new things to improve my writing, which can be the same for you too.

A well written blog can do great things to your business and marketing.

In order to improve your copywriting, follow these tips, and you’ll see big results with your blog, it’s overall personality, and give a massive boost to your popularity.

Remember – keep writing!

How have you improved your writing?

Did I miss any writing tips in this blog post?

Comments are more than welcome below!

Summary Of Points

  • Make sure your writing is to the point and direct
  • Create a blog post headline which is enticing, powerful and eye catching
  • To write a well, you need to have a beginning, middle and end
  • Always triple check your blog posts for any grammar or spelling mistakes, to ensure all of your sentences make sense
  • Remember – it all takes practise, so go write!

Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!

About the author

Haydn Haydn Symons is an Illustrator, Blogger and Business owner from Hampshire in the United Kingdom. He loves anything to do with art and business, and is passionate about the subjects that revolves around it. He loves sharing business tips and tricks to help get your business off the ground.