Have you written your own marketing plan?
Would you love the perfect guide to help you create one?
In order for your business, freelance career or company to market towards your customers and clients effectively, you need a plan. Marketing without a concise plan is traveling in a taxi without a destination, it just doesn’t work.
You want more customers and clients, but you don’t know how to get there. So that’s where I come in!
Within this blog post you’re going to learn how to construct your own marketing plan, the elements that make up a plan, with tips and tricks along the way so you can effectively market for your business.
This guide is going to help propel your business forward, and help you see real time results from this initial hard work! If you want more help with your marketing, check out my previous blog post on business marketing, and why’s it’s important.
Firstly Think About Your Target Audience
Within the initial stages of your plan, you need to think about your target audience, and who you’re going to market towards.
This is crucial as your plan will be ineffective without it. If your marketing towards middle aged men, but you create a plan that markets towards teenagers, then your target audience won’t respond to your marketing.
Think about everything that typically describes your perfect customer. Look at their interests, their sex, their hobbies, what they believe in, and one of the most important, what their pains and struggles are.
The more you know your audience, the better it’ll be for your marketing and business.
And if you’re particularly good at this, you’ll understand your audience better than they know themselves.
This will not only help your marketing, but help your overall business.
You can do this by simply asking them through direct emails, logging onto social media and investigating into your audience (and checking out your analytics), or by gathering details on your past customers and clients.
The more you know about them, the more likely your marketing will succeed. Once you’ve collected this data, write this information down and have this saved, as this is priceless information that you’ll need later down the line.
Define Your Marketing Avenues
When you know more about your target audience, you can then start to build on this with the foundations: What marketing avenues are you going to pursue?
From successful social media marketing, email marketing all the way through to offline marketing, there’s many areas that you need to consider for your marketing.
If you’re not too sure about the marketing areas and avenues you want to market towards, think about the areas that your target audience most commonly use.
For example, it would be better to deliver offline marketing material if your target audience is aged over 65 than marketing on a particular social media network, which they are less likely to use.
Having a few key marketing areas in mind can help you focus on delivering powerful marketing strategies, and can particularly help your social media marketing too. You might decide to concentrate on email marketing, social media and offline marketing, or only two areas.
Whatever you choose, make sure this is all written down within your marketing plan, and you stick to it!
You might think that this limits your marketing by only concentrating on a few marketing avenues, but in fact it helps you market more effectively, as you know exactly what to concentrate on, and helps you focus.
Bringing Through Your Research
Once you’ve decided about your marketing areas and understand who makes up your target audience, the next thing you need to do is to bring this into your plan. This makes up the heart of your plan, and shouldn’t be taken likely.
This states what you’re going to share to your audience, and make them aware of your product or service. Regardless of the marketing avenues, you now need to write down how you’re going to capture your target audience with your marketing.
Here’s some key aspects to consider;
- What are you going to share with your audience? Are you going to share some of their interests that you’ve collected previously?
- What are the key themes that you’re going to share? For example, if you run a gym, you could share tips and tricks to help you lose weight
- How will you make your audience sit up and take notice? What things can you promote to get you recognised?
The more you work on your plan now the better, as you can easily come back to your marketing plan, and effectively work from it.
Think About Your Budget
The final stages of your marketing plan should state your marketing budget, and how much you’re wiling to spend.
This is a crucial part that you don’t want to miss, as you can easily spend too much or too little than you previously envisioned. If you find that working out your yearly sum is too daunting, break down the budget into smaller actionable sections, and work out it from there.
So for example, if your where to work out how much to spend through social media, investigate how much you’re willing to spend every week, and then every month and then finally for the year.
Breaking it down into smaller chunks will help you considerably; as you’re not working a whole sum of money, which is hard to calculate!
Create A Successful Marketing Plan Today!
To be successful in business, it’s said you need to be successful in marketing, and I couldn’t agree more. The only way you can do this is with a effective, efficient and concise plan.
From social media marketing, email to offline, there’s lots of different ways you can market your business nowadays, so having a plan to back it up is a wise and logical decision.
I’ve found a huge benefit of having a marketing plan in place for my business and blog, and I would highly recommend you do the same. Transform your marketing today by working hard on your marketing plan, your business won’t regret it!
But I’ll love to know;
Has your marketing plan been helpful to you?
Are there any aspects I’ve missed?
What issues or problems did you encounter when writing yours?
Comments are more than welcome below.
Summary Of Points
- Before writing your marketing plan, think about your target audience, and who makes up your perfect customer. The more you know your audience, the better you can market towards them
- Think about the marketing avenues that you want to pursue, are you going to target social media, email marketing or offline marketing?
- Use your research from your target audience and think about themes and ideas that you can use within your marketing. Having as much information as possible is better in the long run
- Consider your marketing budget and how much you’re willing to spend
- Create a marketing plan today to really transform your marketing for your business
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!