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Enlighten Your Website User Experience

How To Enlighten The User Experience Of Your Website

Categories: Branding, Business, Tips & Tricks

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Do you want to enhance your website?

Don’t know how to improve your user experience?

With website design and development, the user is everything.

These are the people that build your reputation, buy your products, and visit your website.

If you make a website that appeals to users and not Google, then your users will be satisfied, but you won’t feel the full affects of SEO. But if you create a website that is only suited to Google, no one will stay on your website for long, as it will not appeal to them.

Getting the balance is key.

Within this blog post, you’ll discover my top tips to help you increase the user experience of your website, and how you can make big improvements to your brand, your products or services, and your overall reputation!

Your website is the hub of your business, and now you’re going to learn how to use it to it’s full potential!

Concentrate On ‘Above The Fold’

When I mention ‘Above The Fold’, this refers to the content that appears at the very top of any webpage (so basically the first thing that a user sees).

This is very important to keep in mind with your website design, as this is the first impression, the first chance that a user sees of your brand, and for users to make an instant decision about you.

They say a first impression online is cast “less than two-tenths of a second” (Source: Entrepreneur.com).

If you get this right, it can work wonders for your website and business, however, if you get it wrong, it can turn people away from your website.

The solution?

Make sure you’re always thinking about your ‘Above the Fold’ designs.

Does your website clearly state who and what you are to new users?

Is it appealing, eye catching, and does it appeal to a broad range of users?

Your above the fold should always include aspects of great content, good imagery, and sum up who you are as a business (especially on your home page). Reframe from embedding adverts into this section, as you could turn people away!

Always have this in mind to propel your website design further.

PRO TIP: I always encourage banners at the top of any home page, as this is an ideal space to tell everyone what you do and why you’re different from the rest

Think About Quality Content

In order for you to rank for certain keywords, you need to place as much emphasis on quality content for your website.

To do this on a consistent basis is with an action packed, regularly updated blog, that tells people about your brand and brings extra traffic to your website.

But you don’t just want to rely on your website blog, as there’s many things you can do to improve your website content.

  • Think about good quality landing pages, that’s full of tips, tricks and content for people to learn. This is great content for Google bots to come in and rank you accordingly
  • See if you can create worksheets, mini guides and tutorials that can help your audience, and propel your content further
  • Max out your ‘About’ and ‘Contact’ pages, and give more of a flavour of you and what your company represents (enhancing your content as a result)

Think about embedding that ‘X-Factor’ into your content, and you’ll be left with a fantastic website for your users.

PRO TIP: After creating your juicy and epic content, be sure to encourage users towards your email newsletters, which could be in the form of pop ups to banners for example

The Easier To Use, The Better

If you want to really take your website to the next level, making it easy to use is the solution.

It might seem obvious, but many websites out there don’t address this accordingly, and make website designs that aren’t easy to navigate around.

This causes confusion and ultimately brings people away from your website.

If you don’t know where to start, follow these mini tips to get you started;

  • Concentrate on your navigation bar, and make sure it’s easy and clear to use, focusing on clear and concise links
  • Can the user work their way from your home page, and effectively visit every page from there? Is it difficult or easy? Sort out the pages accordingly
  • Are your headings, fonts and images consistent with one another, and do they represent your brand like you want them to?
  • Do you have a working Sitemap, is your header and footer clear and understandable, and have you used all of your meta tags correctly?
  • Does the user gain an aspect of your business within the first 5 seconds?

PRO Tip: Work with a Website Developer to see how you can make your website clear and concise for your users

Colours, Opt Ins And Sign Up Forms

To propel your website, it needs to be consistent, and one key aspect are your colours.

You might not think so, but if a button is red on one page, and then green on another, then your users will become confused.

If you look at any top website out there, all their colours are consistent, regardless of the content, the page, or the subject matter.

For example, have a look at Nike, Apple to Amazon – it’s all consistent.

Make sure you’re opt in boxes are the same colour, look at your buttons, and see if your fonts are the same colour.

Making these small changes can make a massive difference.

The aim of the game is to gain trust and familiarity with your user, so they instinctively know what each colour represents within your brand.

Here’s a fantastic post by Kissmetrics on how colour, psychology and website design often overlaps, and how you can implement this into your website.

PRO Tip: Have a look at your images – are they consistent? For example, you may have some images on your website that have a flat background colour, whilst some might have a gradient background. Changing this can make a subtle but powerful difference

Make These Small But Powerful Improvements To Your Website Today!

Your website is the hub of your business, so you need to treat it with care.

The more you care for it, nature it, and treat it like you would a shop front, the better it’ll be for your business, brand and sales.

I personally think that a website, and overall business stature, is judged on a website design. If you have a terrible website design, then you’re going to be classed as unprofessional, regardless of your amazing content. However, if you make a beautiful website with no substance, it won’t draw people towards it.

Getting the balance of great development, design and content is key, that these tips can help with!

Implement these tips and tricks into your website today, and you’ll see a massive improvement with your overall website success!

Summary Of Points

  • Make sure your above the fold says exactly what your business does, what you believe in as a brand, giving a new user a flavour of who you are
  • Embed quality content into your website, and I’m not just talking about blog content here. It could be quality landing pages, mini guides, tutorials, workbooks .etc.
  • Focus on making it as easy to use as possible, sorting out your navigational bar, links, images, and seeing if you can make it as simple as pie
  • Colours are so important within website design, and should be consistent through every page. This includes opt-in boxes, buttons to text colour
  • Go a step further by making sure your images are looking similar, hire a web developer to take your website to the next level, or maximise your email sign up forms with banners or pop ups

Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!

About the author

Haydn Haydn Symons is an Illustrator, Blogger and Business owner from Hampshire in the United Kingdom. He loves anything to do with art and business, and is passionate about the subjects that revolves around it. He loves sharing business tips and tricks to help get your business off the ground.