Do you want to know how to create high quality content?
Do you have your own blog or website?
Creating outstanding content is paramount with today’s marketers, as it brings extra traffic, customers and referrals to your business.
Within this blog post you will learn how to create high quality content time and time again, and how I curate content that always meets my high standards.
You will learn how you can encourage shares, comments and propel your SEO.
What Does Your Audience Want?
Before you even begin to start writing, you need to make sure you know exactly what your audience wants to learn about.
This is an important stage as a lot of writers write for themselves, and not their audience. If your audience is genuinely interested in your content, then you’re onto a winner.
Make sure you think about it, visit other websites, get inspiration, and see if you can create a piece of content that your audience wants to discover.
Segmenting Your Content
Like any good story, it always starts with an enticing beginning, captivating middle and eye watering conclusion.
This is what you need to embed into your content. How are you going to break your content up so your audience can easily learn?
Make sure you think about how you’re going to introduce your audience to the content, what makes up the middle part of the content, and how you want to sum up the piece of content.
When thinking about your middle section, it’s crucial that you split your content into segmented, actionable chunks. These can be thought of as small chapters or paragraphs within a piece of content, which lets your audience follow your content effectively.
IMPORTANT: Split your content into small paragraphs of 3-4 lines max, as long paragraphs can look unattractive and discourage users to read your content.
Eliminating The Blank Screen
The blank canvas, screen or paper is something you want to avoid at all costs, as it keeps you from writing.
This is natural as people are afraid of rejection, and creating something which might not live up to their high standards.
To avoid this, you need to start writing as soon as you have a plan or structure in place. You’ll get into your writing only after a few minutes, and the blank screen is no more!
Writing, Editing, Relaxing, Repeat
I tend to write until the end of the blog post, have a break, and then come back to it and edit until I’m happy. This is one of the most important parts of how to create high quality content.
This is sometimes a long process, but it ensures I’m producing high quality content. The most important aspect here is to take breaks in-between your writing, and come back to it when you’re feeling fresh.
When you write constantly in one go, you can miss mistakes and errors in your writing. Having regular breaks eliminates this.
I’ve taken around 3-4 breaks whilst writing this blog post alone.
Adding Links & Imagery
To make a stand out piece of content, you now need to make it look the part.
Internal links helps your users travel to other parts of your website, whilst external links helps your audience learn more about that given subject on another website.
Why is this important?
Because your audience can actively see that you’re giving them the best possible form of content. For example, if I link to this great blog post about why external links are important, you will learn even more about that subject.
Which gives me more credit from you guys and helps my own SEO; it’s a win-win situation!
Creating That Irresistible Headline
No one will read your content unless you create a headline that is eye catching, grabs people’s attention and entices your audience.
Think about a newspaper or magazine, they plaster headlines all over their publications to entice readers to have a flick through.
This is your one chance to make sure people visit your website, so creating a enticing headline is a must. Here’s some tips to guarantee this.
- Make sure your headline is powerful and inconspicuous, which requires your audience to read your content to find out more!
- Use Co-Schedules Headline Analyser to help you construct a headline that is powerful and emotional
- Use captivating adjectives to really spice up your headlines
- Have a look at Twelve Skips blog post to help you write great headlines, which offers 100 headline examples!
One Last Check
You now need to check your blog post one last time.
Check through all of your external and internal links, make sure your images are looking great, and see if you can notice any spelling or punctuation errors.
It’s surprising how many errors you may come across that you didn’t notice previously. This is the last piece of the puzzle!
Once this is all done and you’re happy with how it looks and communicates, push that submit button!
And it’s live to your audience, great job! Now it’s all about promoting your blog post, another crucial part of the puzzle! (We’ll save that for a future blog post)
How To Create High Quality Content
This blog post is here to help teach you how to create high quality content that your audience will love.
It propels new customers, raises your authority in your industry, and also increases your brand awareness, amongst lots of other things!
From writing an enticing headline, structuring your content to writing for your audience, this post is here to help you maximise your content!
I’ll love to know;
How do you write content?
Do you agree with my points?
Comments are more than welcome below
Summary Of Points
- Figuring What Your Audience Wants: Some writers write for themselves, and don’t consider the audience. When thinking about a piece of content to create, think about what you audience wants
- Breaking Up Your Content: A great piece of content is split into chunks, from a beginning, middle and end. How are you going to help your audience learn?
- Writing, Editing, Take A Break, Repeat: It’s important to write, edit, and then take a break. You will then begin to notice mistakes, can create a great piece of content
- Creating An Enticing Headline: To encourage your audience to read your exciting content, you need an enticing headline. Use powerful adjectives and be inconspicuous
- Links & Imagery: The last piece of the puzzle is internal and external links. Add imagery that’s related to your content
- Last Check: Check you blog post, making sure links, spelling and punctation is all correct, and hit that publish button! And you’ve learn how to create high quality content!
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!