Crave brand guidelines that reflects your business?
Do you have a brand you want to strengthen?
Regardless of your business size, it is imperative to have a strong, distinctive brand. This is helped with comprehensive brand guidelines.
Not only does it help you, it also assists everyone in your organisation.
Within this blog post you will discover why you should create your own brand guidelines, why it is important for your business, and what you should include in yours.
Why Are Brand Guidelines Important?
As your business gets bigger, the less control you have over your brand.
People may use your logo inconsistently, may use different colours to your main brand colours, or use a tone of voice which is wrong for your brand.
Brand guidelines can be given to your employees, so they are all on the same page.
You might be reading this thinking – “but I don’t have employees, why does this matter?”
It can strengthen your brand even if you’re a one man band, as you can refer to this document in the future.
For example, creating brand guidelines will help you remember all those details that you could forget, like brand colours for example.
Not only does it help you remember, it makes you think seriously about your brand. Investigating into every minuet detail.
To sum it up, brand guidelines helps create a strong, unique and consistent brand.
What Should You Include In Your Brand Guidelines?
There’s lots of different elements that form brand guidelines.
It is so much more than where you place your logo.
Every brand guideline should consist of these core elements;
- Font – what are the core fonts that you use within your brand? State this for print, web and print
- Logo – should your logo be placed against a background colour? What’s colours make up your logo? What are it’s usage?
- Colours – what colours make up your brand? State what colours others should use to describe it
- Tone of Voice – What audiences do you target, and what is your tone of voice that markets towards them?
- Images – from social media, web to print, what images should you use? What should they look like and what images make up your brand?
- Social media – what should be your tone of voice, images and links that you promote on social media? (This could be totally different to your corporate image)
These are the core elements of good brand guidelines.
Yours might be 10 pages long, whilst bigger, more complex brands might have 70. Use your own judgement.
Now Its Over To You
If you feel you don’t have enough design experience, don’t let this stop you.
Everyone can produce guidelines regardless of your skillset. Of course, this can certainly help, but just understanding your brand is all you need.
Getting anything down on paper is better than having it in your head.
From my experience, its better to start than to hesitate – go for it!
Summary Of Points
- Brand guidelines are important to maintain a consistent brand
- This especially goes for larger businesses or corporations
- Include your fonts, colours, logo usage, tone of voice, images to social media
- The more you go into detail, the better it will be for an outsider to interpret
- Get it down onto paper and produce a document which you can refer back to
- Have fun with it, it’s your brand!
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!