As business owners, freelancers, and people who are self employed, it’s key that we engage with our audiences and customers’, so they feel that they are part of our companys’ in some way, and get recognised for taking time out of their day to connect with us.
Potential clients and customers can feel surprised that you’ve contacted them in person, and feel that you are different from the rest of your competition. Engaging with your audience is key to building relationships, helping that of word and mouth, and increasing your brands awareness.
What ways do I engage with my audience, that I can share with you today? I’ll be giving hints and tips into how I approach my audience, which you can take forward into your own business.
Commenting Back And Saying Thanks
I always respond to comments, questions and email’s as I really appreciate these people who have taken time out of their days to contact me. Regardless of how much limited time I have, it’s paramount that I respond to everyone who makes the effort to contact me, and make the same effort back. I would hate it if I contacted or commented on someones website, and got no comment back.
You must think this way within your business. This could be on social medias, your own website and email, and that of offline representation. Get into the habit of emailing people back, and replying in the same way you do to people who give you negative comments, to those who praise you for what your doing.
This not only regards you as a professional, who treats everyone the same, it can enhance your brand as caring for your audience’s needs. Have a think about how you can reach and connect with others, and don’t expect them to always come to you, make that first move.
On Twitter for example, I always tweet back those who have tweeted me, and try and start conversations with others whenever I can. I want to be seen as active, who wants to get to know the other person.
This also includes if someone follows me too, as I try and leave them a quick comment saying that I appreciate them following me. They didn’t have to follow me out of those countless other twitter users out there. Hopefully by me doing this it lets them know that I do appreciate them following me, and hopefully they stick with me in the long haul!
Not Too Much, However
Even though it’s fantastic to connect with your audiences, make it personal and non-spammy. I’ve had a couple of experiences when a company has contacted me via Twitter, and have found that they have just copied and pasted the exact same comment to another 50 other people.
Even though at first I was grateful and surprised that this company took the time to contact me, as soon as I saw that they did this, it instantly turned me off their company. It’s important to mix things up and be personal with your comments via any social media platform.
Your company, business or self employment needs to be passionate, friendly, offer a great product and service, and be active. Being active amongst your engagement with other people is key, as if you don’t reply to someone who has contacted you, or take a very long time to do so, it communicates that your company isn’t serious about what your offering.
You give off the impression that you don’t care what they have to say, and are not active with engaging with your audience. Being active amongst your engagement with other people can serve another important purpose too, that of social proof.
You are more likely to buy something from someone who has that social proof, who everyone is talking about, like that of Apple or Amazon for example. You want to get a piece of what everyone is experiencing, and experience it for yourself.
If you go onto a popular Twitter or Facebook page, you can tell if someone has social proof straight away, and communicates to you if they are worth re visiting, or more importantly, buying from. And this is what you can form if you have a friendly and active ethos within your company, as you start to build conversations with people, and gain more social proof, other people can cotton onto this, and interact with you too!
Websites and company’s go down the drain when they lose these qualities, as a blogging website for example can turn off potential visitors if they havnt updated in a long time, or are just not replying to comments.
Treat Others Like You Would Like To Be Treated
You’ve heard this time and time again, which we should all lead our life’s by, but I think it’s important that we also do this in business. Being friendly, honest and trustworthy can encourage new interactions with our business, and help us become better people in the meantime.
This even goes for people who give you negative comments on your company or website, as if you react badly to these people, you will completely diminish your brands identity, and we definitely don’t want that.
You can raise questions why these people have problems with your services and products, but if you do it in a way that communicates you in a professional light, then it cannot come back to bite you in the future. Keep this in mind throughout all your engagements with your audience, and you’ll be fine!
Summary Of Points
- Comment back to those people who make the effort in commenting and interacting on your website, and say thank you every now and again
- Be seen as active and wanting to engage with your audience, and you’ll be rewarded for it
- Saying this, you are going to develop a social proof, that is needed in business, as this raises awareness of your services
- Treat others like you’ll like to be treated, and keep this in mind when engaging with your audience, and throughout life in general
- Have fun with these people, and develop an interest into what THEY do!
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!