Do you want to make more of a visual impact?
Are you using design correctly within your business?
Learning some crucial but simple design skills can help immensely within your business, from your brand, social media marketing, to your advertising, design plays an important part in business.
In this blog post, you’ll learn the 3 main principles of design that you can implement straight away into your brand, and give it a boost that it deserves.
Even if you’re new to the design space, have no idea what branding is, or want some more information on this subject, this blog post is made for you.
I’m going to be taking my experience as a Professional Illustrator by sharing crucial design and branding tips that you can use within your business!
So let’s get started!
Why Design Is Important For Your Business
Design can impact your business in many ways.
By learning how to design correctly, you’ll not only save yourself time, effort and money, you can make your business stand out from the crowd – as you’re going to create imagery which blows people away!
Have you ever been instantly turned off my someone’s website design?
My bet is yes.
This is why design is so important within your business, and by learning the smallest of skills, it can help your small business immensely, so let’s progress to tip one!
Using The Correct Type
Type is so essential to get right, as it can drastically make or ruin an image.
Using type within your social media marketing, website or sale promotions can have a huge impact into the way your customer interacts with your brand.
In order for you to use type correctly, you need to understand what each typeface communicates.
Within typefaces, you can either choose a Sans Serif typeface, or Serif typeface, which both communicates something completely different to your the audience.
“In typography, a sans-serif, sans serif, gothic, san serif or simply sans typeface is one that does not have the small projecting features called “serifs” at the end of strokes” (Wikipedia)
A sans serif typeface is viewed as modern, slick and stable, and should be used to communicate a fresh and current business.
On the other hand, a serif typeface is the opposite to this (has things called ‘serifs’ on the typefaces) which communicates a completely different flavour.
A serif typeface communicates elegance, tradition and respect.
You need to understand what brand you’re communicating to your audience by using the correct typeface, and making sure you stick to it.
If you’re unsure of what typefaces to use, here’s some typefaces which are nicely designed and effective in every way.
Classic Serif Typefaces
- Times New Roman
Epic Sans-Serif Typefaces
- Gill Sans
- Open Sans
Can you see the difference between these typefaces?
They all represent something different to your customer.
There are a lot of different sans serif and serif typefaces out there, which you may find more beneficial to your business or brand, but this small list is reliable and are all well designed.
My favourites are Gill Sans (which I use on this website), Open Sans, Helvetica (Mac font), Georgia and Baskerville.
This blog post by Canva shares a lot of tips and advice on typography for your business.
The key with typeface is to pick one which is easy to read, looks slick on the eye, which your audience can gauge what sort of brand you are.
For most of these design tips, including this one, is to keep it consistent.
Whatever typeface you decide to use, make sure you use this within all of your business.
Anything that is related to your business – make sure you’re using this typeface.
Look at the most popular brands out there, their consistent with everything that they do, and I’m not only talking about typeface.
This is a combination of branding, marketing, advertising, selling – everything is consistent.
Let’s choose the popular brand of Mircosoft.
I’ve taken the images that they use within their Twitter marketing, website, logo and website banner.
You can see a pattern emerging, it’s all consistent with one another.
From the typeface they use, the brand message that they communicate, to the background colours of their product imagery, everything is consistent.
But why is this important to your business?
Because they become easily recognisable within a crowded market, and people relate things with them, for example – red and yellow for Mcdonalds.
Have a look at your business – is it entirely consistent?
If you manage to make it as consistent as you can, not only will it increase your brand, it’ll increase trust as well.
Much like creating high quality content, having a unique personality, and having individual products, consistency in branding is one element which you can use to separate yourself from the competition.
Colour & Composition
For most businesses, you, and many others, use social media to promote your product and service.
This is why it’s crucial that you learn a few things about colour and composition, because using visual imagery on social media is more likely to get shared, ‘Liked’ and commented on;
In order for you to make the most out of social media, like Twitter, Google+ and Facebook, it’s a really good idea to know the fundamentals of design.
Here’s some initial and quick fire steps to help you out;
- When using text within your social media images, make sure you either place bright text against a dark background, or the other way around.
In order for you to maximise the images you share, never put two similar colour shades together.
Text works best if it’s a complete contrast to it’s background colour.
- Use two typefaces within your imagery, which can add appeal and attraction. I tend to add a combination of bold and light typefaces, which always works well.
- If you’re ever in doubt – keep it simple and easy to read
If you ever get stuck of what imagery to use within your marketing, always take the simple way.
Creating a cluttered, messy and hard to read image on social media will not go down well.
However, if you create a a clean, readable and simple image, which cuts straight to the point, this will preform much better.
Whenever I’m producing social media imagery, I want to keep it consistent to my brand, create a simple image, which cuts straight to the point.
Are You Consistent Within Your Design?
In order for you to reach the success of brands like Mircosoft, and to become a top entrepreneur, you need to learn a few design skills, which can impact your business in a lot of different ways.
From creating successful social media posts, developing a brand which is different to your competition, to producing a website which is eye catching and appealing, use these tips to help your business!
By learning a few simple design tips, you can make a big change within your branding!
How have you kept your brand consistent?
Do you have any other design problems which you want answered?
Comments are more than welcome below!
Summary Of Points
- Learning a few key aspects of design can have a big impact to your branding, marketing and online presence, and should be considered within your business
- Typography – You can either pick a sans-serif typeface, or serif typeface, which communicates a completely different message. How do you want your business to communicate?
- Consistency – Whenever you look at a major brand, there’s one thing they all have in common – they keep it consistent. In order to create a strong brand, you need to consistent in everything you do
- Colour & Composition – Colour and composition affects your images in a big way, and how it communicates to your audience.
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!