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Email Marketing Mistakes

Email Marketing Mistakes You Need To Avoid

Categories: Business, Marketing, Tips & Tricks

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Do you use email within your marketing?

Do you want to improve your email marketing?

Email marketing is a great way to connect with your audience, propel your sales, and maintain your brand awareness.

Lots of businesses use email marketing as a way of communicating to their audience, but some use it better than others.

You might be sitting there thinking, why can’t I do this as well? Well you’ve come to the right place.

Within this blog post you will discover crucial email marketing mistakes that you need to avoid at all costs. Understanding these email marketing mistakes will guarantee that your emails are perfect for your audience, and drive engagement.

Not Creating A Great Subject Line

With emails, your subject line is the be all and end all. Even if your content is the best in the world, if your subject line sucks, then no one will read your emails.

Your headlines needs to be enticing, eye catching and encourage your audience. Here’s a few tips make sure this happens;

  • With your email content in mind, what ways can you be ambiguous with your subject line? Keeping it ambiguous will leave your audience feeling curious about what’s inside
  • Keep it short, snappy and to the point.
  • Go over your headline with a fine tooth comb, and ask questions about it. Would you open the email? How could you make it more enticing?
  • Use powerful and emotional words to really spice it up

With subject lines, you need to entice, excite and encourage. Always have the three E’s in mind when creating yours. If you want further help, Mailchimp has written a great blog post to help you out.

Not Creating Exciting & Unique Content

For your subscribers to open and engage with your emails, you need to make sure your emails are unique and exciting.

Even if your business is one of the most boring things on the planet, you need to jazz it up with your emails.

If you get this wrong, it can lead to unsubscribes and low engagement.

Writing Content

Subscribers don’t want to receive boring emails, they want to be amazed.

This also goes for the originality of your emails too. I often receive emails from businesses that use the exact same content as their blog.

They don’t offer me different content, so what’s the point in me receiving their emails?

There isn’t.

To help you avoid these costly email marketing mistakes, be dedicated to create unique content. Think about the images that you’re using, write interesting emails, and have quality running through.

Not Segmenting Your List

With emails marketing, it’s paramount that you segment your email list.

Creating emails for a broad audience will leave your emails with low engagement.

With every business, you don’t just have one perfect target customer, but you will have 4-5 different types of customers.

These people all have different interests and passions, and you need to make sure you tap into this.

Before you do so, you need to think about your different customer profiles. Check out this blog post to help with this.

Once you have your customers down on paper, you now need to create different email lists within your email software.

Segmenting Your Email List

For example, if you’re a freelance copywriter, you may have one list of business owners, bloggers, clients and other freelancers.

Once you have created your different lists, you can then create specific content geared towards these people.

This makes sure that your emails are relevant, and will increase the engagement of your emails considerably.

Don’t Make These Email Marketing Mistakes

Like anything worth doing in life, email marketing isn’t easy. It takes practise, experience and help along the way to create good quality emails.

But once your email marketing mistakes are erased and are on point, you can sit back and watch your emails do wonders for your business.

Increase your brand awareness, encourage more traffic to your website, and deliver more sales with great emails.

Email market your business to the success that it craves!

But I’ll love to know, how have you created good quality emails?

Are there any tips that I’ve missed?

Comments are more than welcome below.

Summary Of Points

  • Not creating an eye catching email subject line – Focus on your email subject line to entice your subscribers to click on your emails.
  • Not writing good quality content – Once your subscribers are enticed by your email and read your email, your content needs to amaze them! Concentrate on good quality content
  • Segment your email list – Make sure you target the correct audience with your emails
  • Write great content, make sure your subject line is spot on, and segment your email list to email marketing success!

Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!

About the author

Haydn Haydn Symons is an Illustrator, Blogger and Business owner from Hampshire in the United Kingdom. He loves anything to do with art and business, and is passionate about the subjects that revolves around it. He loves sharing business tips and tricks to help get your business off the ground.