INFOart - Design and Business blog

Creating A Story For Your Business

Creating A Story For Your Business

Categories: Business, Tips & Tricks

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Do you take full advantage of this?

A vivid story can entice others, bring new eyes towards your business, and the best part of all; set you apart from the crowd.

Stories are created, told, and written everyday, which is why it’s so important to embed this within your business.

A business without a story is like an individual with no personality, they won’t be noticed, they won’t be different, and they won’t be remembered.

For your audience to connect with you, you need to have a captivating business story that others can relate to.

This way, your audience can learn about you and develop into avid fans.

But what’s my story?

How I Got Started In Business

During my degree education (September 2010 – June 2013), where I studied Illustration at Falmouth University, I remember one lecture where we learnt about branding, and the effects this could have on our freelancing careers.

I was really intrigued by what the lecturer was discussing, and how you can create a consistent and rememberable brand.

From the colours you use, the font you use, to the copy which you communicate towards your audience, this all has a big impact on branding.

From this point on, I focused on creating a strong brand of my own. Showcasing high quality illustrations on my website, keeping my style, typeface and colours consistent, so others can remember me.

But I didn’t want to stop learning about branding, and was becoming fascinated by business and the world around it.

In December of 2013, my older brother recommended me a few business podcasts, (Social Media Examiner and Pat Flynn to be exact), and they were my inspirational to start a blog of my own.

During the next month, I started to write about the things which I’ve learnt throughout my time in business, (which is 2 years now), and share this to whoever would listen.

I’m now 89 blog posts down, and it’s a blog which has become a part of me, which I feel passionately towards.

As it was difficult at the start of my freelancing career, the blog really helped me to learn new tips, tricks and techniques, which can help my illustration business.

Even though my education taught me a great deal about the professional side of freelancing, it was nothing like doing it in real life.

But this is where my blog has helped me with my own self discovery, and if I can also share this with my audience, then that’s a win-win situation for me!

The main benefit of a blog, is that I’m learning all the time. Of course I want to create a blog which is popular, but I also want to provide ever lasting content which you guys can benefit from.

I plan to create an e-book in the future, which gives you the top tips to help you build a successful and profitable business, which you guys can purchase.

It’s an exciting prospect, which I’ll keep you guys informed about!

And now I’m here, eighty nine blog posts and counting.

Where You With Me The Whole Time?

Where you intrigued with my story? Did you want to see how it started, developed, and ended?

This is the beauty of storytelling, that you need to embed into your business.

Let’s see what I included;

  • Where I originally came from / started my journey
  • The positives and negatives through my story – I’m being completely honest
  • An conclusion / Where I see myself in the future

This is the one element that you need to embed into your business story; to have a beginning, middle and end.

Where did your business start?

How has it developed and turned out?

Where do you see yourself in the future? What are your aims?

The classic mistake with any business story is to just talk about the past and present. But what about the future?

Business Story Quote

For your audience to be a part of your business, they need to see your aims, and get a true sense of where your brand is going.

They can come along for the ride, and be a part of the journey.

Why Are Stories Powerful?

For centuries, we’ve been fascinated by stories, and how we can become enticed by them time and time again; we simply can’t get enough.

“When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.” – (Lifehacker)

For any business to be a success, and for your brand to be recognisable, your brand needs to tell it’s story, and to not hold anything back.

Keep It Personal & Get To The Nitty Gritty

To create your business story, it needs to be a story worth telling.

If you create a story which is full of facts, figures, and talk from a corporate point of view, then your audience isn’t going to be enticed.

You need to talk on a level that we all can understand and become involved in, let me give you an example;

After starting up in 1999, Innocent drinks have built a brand which is trusted, honest and personal. It’s a business which celebrates it’s past, present and future, and showcases this on their website.

After visiting their ‘About’ page, you can track their business year by year, and ultimately see how they progressed over time.

Business Stories Guidelines

Their visitors get a true sense of where they’ve come from, and where they are now. This is exactly what you need to embed within your business, a story which others can follow, and ultimately remember you for.

Let’s look at the key aspects to why it’s successful.

  • They give you a year by year analysis of how their story has evolved
  • Going through the timeline, you can see their pitfalls and successes, and see how they developed as a business
  • They don’t hold back, and tell you everything

The more you invest in a particular business, the more likely you’re going to purchase from them in the future.

Let’s say you’ve been in business for one year, but have failed to write about your business story. A customer visits your website, looks around your website, and notices you’re not much different to the competition.

But let’s say you’ve been in business for the same amount of time, but have a avid story in place, which users can interact with and learn from. The same customer comes to your website, discovers your business story, how you got started, pitfalls, successes, and where you are today.

Who’s going to win this?

It’s obviously the second.

The second visitor got to know the brand, developed more trust within the business, and got a true sense of your honesty, which is so important in business.

Every story is unique, which is why it’s crucial to embed this to help differentiate your business from the competition.

Keep It Specific & Time Related

One reason Innocent drinks have created a strong brand and story, is because their specific within their story.

They don’t hold anything back, and tell you a detailed journey of their creation, to where they are now.

If you create a story which is not specific, then your story isn’t going to entice people towards your brand, for example;

Don’t Do This

  • When I started INFOart about a year ago, I was deeply interested in the world of business, and what it had to offer. After graduating, I discovered that I was deeply interested in how business works, and how it can affect profits and commissions.

But Do Do This Instead

  • When I started INFOart in December 2013, I was deeply interested in the world of business, branding, and marketing. After graduating from Falmouth University in 2013, I discovered that I was deeply interested in business, and how it can deeply affect profit and commissions.

Do you see what I did there?

I made everything time related, and went into detail wherever possible. A story with no detail is firstly no fun to listen to, and it’s also regarded as untrue.

Someone who makes up stories, doesn’t know specifics, so don’t fall into this trap.

That’s The End Of My Story! Whats Your’s?

How does your story shape up?

Did you start your business from a library, after a night out, or perhaps it was your Eureka moment?

Whatever your story is, make sure you tell it in a way which not only engages your audience, but makes your business rememberable, and sets you apart from your competition.

No one has the same story as you, so make sure you’re telling it!

What’s your story?

Share with me below!

Summary Of Points

  • For your business to be noticed in a crowded market, it needs to have a captivating story, which engages with customers and visitors towards your brand
  • Remember to talk about your beginnings, where you are now, and where you see yourself in the future
  • The future is one key element that a lot of businesses forget, as your audience can see where you’re thinking of progressing, and they can join you on the ride!
  • Dismiss the figures and corporate side to the business, and focus on how a visitor would engage with your story. Keep it personal and get to the nitty gritty
  • The more your reveal, the better it is for you and your brand awareness

Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!

About the author

Haydn Haydn Symons is an Illustrator, Blogger and Business owner from Hampshire in the United Kingdom. He loves anything to do with art and business, and is passionate about the subjects that revolves around it. He loves sharing business tips and tricks to help get your business off the ground.