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How To Create Marketing Strategies For Your Business

How To Create Marketing Strategies For Your Business

Categories: Business, Marketing

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Do you have marketing strategies for your business?

Would you even know where to begin?

Marketing and business often comes hand in hand, and having efficient marketing strategies in place is the most ideal element to make your marketing successful.

Within this blog post you’ll discover my top tips to help you create efficient marketing strategies, from social media, writing your plan to propel your marketing, to networking, this is a epic blog post you don’t want to miss!

For you to maximise your marketing, you need to have marketing strategies in place, so lets get started!

Combine Offline And Online Marketing

When you sit down and write your marketing strategies, you firstly need to consider what marketing devices you’re going to use, how often, and at what times.

Are you going to use social media, direct marketing such as email, or are you going to use more traditional forms of marketing like outdoor advertising or networking?

I’ll always recommend you narrow down your marketing avenues, as this allows you to focus and concentrate. But whatever you chose, make sure you stick to it and write this into your strategy.

I suggest you consider both offline and online marketing, as these two elements work very well when used correctly.

Concentrate On Your Audience Interests

When thinking of your marketing strategy, and you know the marketing avenues you’re going to use, you need to consider your audience and their interests.

Your marketing will be dramatically hindered if you don’t do this step properly, as you won’t be serving your audience with the right marketing material and content.

Marketing Strategies

You need to know your audience better than they know themselves, as your marketing will see more engaging results. If you manage to target to their needs, their wants, and their interests, you’ll create marketing that these can’t resist!

Write down everything about your perfect customer, and you can gear your marketing strategies around this.

For example, you may create a marketing strategy that is geared towards middle aged men who love motorcars. As you know this, you could use their common interest of rock music (popular back in the day), and develop this within your marketing.

If you can feed this into your marketing strategies, you’ll be laughing!

Your Leads Funnel

Now you’ve written your customers interests and you know where you’re going to market, you need to work out how you’re going to turn your leads into prospects, and eventually customers.

How are you going to turn leads into customers?

What is the funnel that these people will travel?

For example, if you were to use email marketing within the first part of your marketing, direct mail could be the next step along the process.

This commonly flows down the chart from prospects, leads, until they become one of your customers, the end goal.

Consider Your Process

After you’ve built your marketing strategy considerably, you now need to investigate into your process, by working out your database and how you’re going to collect customer and lead information.

Marketing Strategies For Your Business

  • How are you going to follow your marketing?
  • How often are you going to send marketing material?
  • Have you considered all marketing avenues?

Working this out will let you understand how much and how often you need to send your marketing out to your potential customers, so you remain in their face, but don’t become annoying.

Even though this should be written down, a bit of trial and error is needed here, as you’ll see what works and what doesn’t.

Work Out Your Budget

Similar to when you wrote your business plan, you need to work out your marketing budget, and how much you’re willing to spend.

Narrowing down your yearly, monthly, and weekly budget will help you know exactly the type of money you’ve got to play with.

The trouble with marketing is that you can either spend way too much, or you can sometimes hide in the corner, and not spend a dime.

Sure, you can create a strategy where you don’t spend anything, but having an idea and costing in place will keep you on the straight and narrow.

Create Your Marketing Strategies Today!

Marketing without a strategy will lead you to not know where you’re going, and will lead a confused marketing outcome.

You’ll get results here and there, but there won’t be any evidence to why this is working, and what you need to plan. Having a marketing strategy in place will erase possible mistakes in the future, and will keep you on the straight and narrow.

From working out your budget, knowing your target audience, to targeting your marketing so it perfectly works for your customers, will lead to more efficient and proactive results.

But now it’s down to you to to create a marketing strategy to propel your business and marketing!

But I’ll love to know;

How have you make an efficient marketing strategy?

Is there any elements to a marketing strategies that I’ve missed?

Comments are more than welcome below!

Summary Of Points

  • Work out your customers interests, likes, dislikes and investigate into as much them as much as possible. The more you know the better
  • Investigate into your marketing process, and where you’re going to spend your time and money on. For example, social media to networking
  • Concentrate on what will appeal to your customers from your research, as this will make them sit up and take notice of you
  • What does your leads funnel look like? How will potential leads go to customers. Working out your funnel is your process
  • Figure about your budget and how often your going to market towards your audience

Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!

About the author

Haydn Haydn Symons is an Illustrator, Blogger and Business owner from Hampshire in the United Kingdom. He loves anything to do with art and business, and is passionate about the subjects that revolves around it. He loves sharing business tips and tricks to help get your business off the ground.