Own a website or blog?
Want to write brilliant content?
Content marketing is a big aspect of many businesses, as it drives traffic, footfall, and increases a brand’s awareness.
With every man and his dog writing, the standard of writing can dramatically change from one website to another.
Poor content discourages users to shop with you, weakens your authority, and increases bounce rates.
You will discover my 5 top expert tips to make your content gripping for your readers.
I’m sharing what I’ve learnt over 3 years of blogging experience, and the writing mistakes that you have to avoid.
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Focus Your Content
The famous Ernest Hemingway said: “Cut Out The Ornamentation”.
Hemingway was the master at stripping back his writing; making it gripping as a result.
Online readers have an average attention span of just 8 seconds, so you don’t have much time.
When you’re next writing a piece of brilliant content, go through your draft and delete unnecessarily adjectives or nouns.
One tool that focuses my writing is the Hemingway Editor. Copy and paste content into the text box, and the Editor highlights sentences that simply don’t work.
Writing is powerful when it’s kept simple.
Use The Active Voice
According to The Writing Center – “In a sentence written in the active voice, the subject of sentence performs the action. In a sentence written in the passive voice the subject receives the action.”
Always use the active voice instead of the passive. An active voice is powerful, and excites the reader. For example;
Passive Voice: I was burnt by the sun
Active voice: The sun burnt me
The active voice is to the point, which makes it more enticing.
If you’re struggling to discover the passive voice, look for “by” phrases (I was burnt by the sun). This word often indicates a passive voice.
Using an active voice helps you remove words from your sentences – making it more concise.
Be True & Direct
Doing your research is crucial with writing.
Your audience wants the best, and research lets you accomplish this.
A great blogger knows what they’re talking about, and is true and direct.
Use facts, figures, and real life information to back up your claims. People love tangible information to get their teeth into.
Which one is better?
“Twitter is imperative to business marketing”
“Twitter is imperative to business marketing, as 52% of Twitter users say they have purchased a product they first learned about on Twitter” (Source – Expanded Ramblings)
This makes your audience sit up and take notice. You’re not just writing how important Twitter marketing is for business, but have evidence!
Talk About Your Audience
When I started blogging, I used to write at my audience. I would use words like ‘me’ and ‘I’, which doesn’t invite my audience.
Instead, use words like ‘you’, ‘yours’, and ‘we’. Your readers will connect with your content, as it’s aimed at them.
Your audience will see themselves in your copy, which is why it’s so powerful.
When you’re reading a novel, content is split up, arranged, and categorised into chapters. This helps you read the novel with ease.
With your blog, split up your brilliant content so it helps the reader flow through your content. Use headings, italics, bold, with a maximum of 3-4 lines per paragraph.
Hierarchy plays an important role here – what do you want your audience to focus on?
With blogging, hierarchy is often split into these categories;
- Blogging headline
- Paragraph headings
- Highlighted or bold content
- Main content
Whatever you want your audience to focus on, make this a part of your hierarchy.
Brilliant Content For Your Audience
To entice your audience you need to create content which is outstanding.
Like a lot of things in life, practice makes perfect. The more you write, the better you’ll become.
You want your audience to listen to your every word, and these tips are here to help you achieve this.
I would recommend going through every point in this blog post, and studying it until you’ve mastered it. Some are easier than others, whilst some are more difficult.
With practice, time, and dedication to your writing, you’ll create content that drives traffic and customers to your business.
But I’ll love to know;
How have you improved your writing?
What do you struggle with?
Anything I missed?
Comments are more than welcome below.
Summary Of Points
- Focus your content
- Use the active voice
- Be true and direct
- Talk about your audience
- Use hierarchy
- Create brilliant content!
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!