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Email Design Tips

3 Insane Design Tips That Will Give Your Emails Life

Categories: Marketing, Tips & Tricks

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Crave simple email design tips to make your marketing stand out?

Do you send weekly or monthly email newsletters?

When someone clicks on your emails (which is sometimes an achievement in itself), you want to present them with emails that not only represent your brand, but look exquisite.

However for a lot of business owners and marketers out there, you might not be natural designers, and scratch your head when it comes to design.

Within this blog post you will learn 3 insane tips to help the visibility of your emails stand out, represent your brand, and give your marketing emails that design edge.

Keep It As Simple As Possible

Design nowadays is all about cleanliness.

Experienced designers might tend to break the rules and make their designs more complicated to stand out, but for you design beginners, keeping it simple is a must.

This goes for the colours, fonts and images that you use; the simpler it is, the better your emails will be.

Looking at my example of a recent email newsletter to promote my illustration services, I’ve gone for a clean heading, simple images, buttons, and then a repeated simple footer to end.

This tip is especially crucial to those of you who have difficulty with design in your emails, and will make your emails more appealing as a result.

No gimmicks, no flashing lights, no complicated emails. What you see is what you get.

Email Design Tip #1: Keep it simple.

Nail Your Typographic Hierarchy

Typographic hierarchy can make your email newsletters and marketing stand out, and improve the design of your emails considerably.

Typographic hierarchy is the process of making some text large, bringing it forward to grab your attention, whilst bringing some of the type back.

With magazine covers, headlines are large and bold to stand out and draw attention. Magazine designers want you to look at these elements first, before anything else.

They then might place subheadings in a smaller font, with a different colour, that they want you to look at next. This is then followed through to the main text, which is smaller again.

With typographic hierarchy, contrast is key. This creates dynamic looking emails, and creates interest. Think of chess pieces, the King and Queen pieces are stronger than their pawn counterparts, as they are important and need protecting.

Typographic Hierarchy

With your email design, think about your hierarchy.

Of course, typographic hierarchy doesn’t just depend on the size of your type, but can change with different colours, placement and angles, but to get you started, think about the size of your fonts.

What you’re looking for is a contrast between fonts within your email. Make some big and some smaller, and see how much a big difference it makes!

Email Design Tip #2: Think about your typographic hierarchy

Take Inspiration From The Experts

One great way that I managed to carve my own style with my email newsletters is by looking (and sometimes replicating) from email experts.

Looking at inspiration like Litmus or Mailchimp, they can be great sources in inspiration to propel your email design.

Referring to these sources can help you considerably, as you can see what you’re doing right and wrong.

I particular love Mailchimp’s inspiration blog posts, that features the best emails that people are sending through Mailchimp right now.

Email Design Inspiration

Use this wealth of inspiration at your fingertips, as it can make a huge impact with your marketing and the design of your emails.

Email Design Tip #3: Learn from the experts

Bonus Email Design Tip: Create Consistent Email Templates

One way you can create a consistent look with your emails is by creating an email template.

Email templates are common in email software packages, that allows you to save and store your emails, so you can come back to them at a click of a button.

I have a collection of email templates that I’ve created throughout the years, and it means that I don’t have to create a brand new email from scratch every time.

This not only saves time, but makes your emails more consistent.

Bonus Email Design Tip: Design and save email templates

I Hope You’ve Enjoyed These Email Design Tips!

Email marketing is a fantastic way to drive new customers and clients towards your business.

If you’re not already sending emails, or building your email list, then I highly recommend you do so.

It’s been a great way for me to promote my own business, and with these design tips, you have no excuse but to start yourself!

From keeping it simple, thinking about your hierarchy to inspiration, all of these tips are here to help you! Now get out there and create amazing looking emails!

But I’ll love to know;

How have you designed better looking emails?

Want email software do you use?

Any design tips I’ve missed?

Comments are more than welcome below

Summary Of Points

  • Keep your email designs as simple as possible. This will eliminate the chance of over complicating your emails
  • Focus on your typographic hierarchy to elevate your emails. Make some of your type bigger and some smaller
  • Gather inspiration from the email marketing experts, and see how they design their emails
  • Design and save email templates to save time and create a consistent image with your emails

Thanks for reading the blog post guys! I hope you enjoyed this post on how to liven up your emails with these crucial design tips! If you would love to learn more about how to help your business succeed, do check out my illustration, creativity and freelancing blog! Posted regularly to help you reach that next level of success.

Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!

About the author

Haydn Haydn Symons is an Illustrator, Blogger and Business owner from Hampshire in the United Kingdom. He loves anything to do with art and business, and is passionate about the subjects that revolves around it. He loves sharing business tips and tricks to help get your business off the ground.