I’ve learnt a lot about blogging since starting INFOart, and I still have a long way to go in terms of writing and blogging in general. It’s funny that I didn’t even really know the power of blogging about a year or so ago, and how it can challenge your own personal views, improve your writing, and turn you into an expert in your chosen field.
I want to list a few things which I’ve learnt on the way, which you can adapt and change within your website or blog, and push it to the next level, so I’m going to be showcasing 15 tips to help you write amazing content for your audiences.
Take Breaks And Come Back Later
I’ve discovered that you can achieve much more content for your users on a particular post, if you leave it for a while, or sleep on it, and come back to it later. Whilst your racking your brain for extra tips, advice and content for your listeners, this can drastically impact on your writing, as your thinking too much.
The great thing about coming back to a post is how relaxed you are about it, which encourages you to think about new perspectives on your topic, and help you achieve excellent content.
Use Your Own Personal Experience
There’s hundreds among thousands of blogs out there, so its paramount that you create content which is unique and makes you stand out from the crowd. Use your own personal experience within your content as this is a unique experience that is personal to you! As you are more likely to share honest opinions and helpful tips about your own personal experiences.
Quality Over Quantity
I’ve said this a couple of times on this blog, as I feel it’s much better to write a excellent blog post, than 3 average ones. If you feel you fall into the latter category, consider spending more time on your content, than trying to post as much content as you can.
You will feel much more comfortable promoting this content too, as your proud of it! Resulting in more people talking about the content in the future, and spreading the word about you!
Always Consider Your Audience
What does your audience want to learn about? What tips, advice, feedback and content can you give to them, that they will benefit from. For example, if your a fine artist, this might be a in depth analysis of a particular project, which your audience can see how you developed your idea from the ground up, so they can see exactly how you came to your final outcome.
Take a step back from your writing and see if your providing content which other people will benefit from, as it’s not about you, but the people who your writing it all for!
Not only does consistency provide you with a strong and unique brand, it helps people know if your website is right for them. Develop your writing style and approach, and stick to it. Of course, your website will go through countless numbers of re-designs and experimentations, but it’s important that your content themes and topics stays the same throughout.
Two television airels had a wedding. The bride said the wedding was terrible but the reception was excellent. Cheesy I know, but adding humour to your content can really liven up a blog post, and add interest in you and what your talking about.
This might not come easily to some (I find it difficult to add humour to blog posts, as I find it easier in the real world), but see if you can add a joke in every now and again, to not make it seem so serious. This all depends on how you want your website to communicate however, but it’s always good to liven up your content every now and again.
A Short And Eye Catching Headline
Headlines draw people into what your talking about, as it reveals an interesting story which they just have to discover more about. It’s important that you have a think about the headlines which you use, as it can encourage click throughs to your content. Make it short, snappy, to the point, and let it encourage your users to click through.
Don’t Write For SEO
Write because you want to write about a particular topic or theme, not because it will get you higher up on Google. Even though it’s good to think about search engine optimisation, your audience will sense this and will damage your overall brand and website.
Keep It Simple And Easy To Read
The countless blogs and websites I visit throughout my week that have annoying pop-ups and advertisements is becoming increasingly popular. Many say that this is the only way to get opt-ins and email address, but I feel that it messing with the people that come to your website daily or weekly, and why would you want to encourage people to leave your website?
I just don’t understand it, as you can have advertisements and pop-ups which aren’t intrusive, that still have the benefits. Don’t make it difficult for visitors to look around your website and take in your amazing content, as this is what there on your website for!
Double Check Your Writing Over, And Then Check It Again
There’s nothing worse than people getting grammar and spelling wong (see what I did there)! This is something that all content provider’s have to be extra vigilant about as it can make you look unprofessional about the things which your posting.
If your not very good with this, ask a family member or close friend to check over your content, and maybe do something for them in return, as if your active with your content, your probably going to be asking them a few times a week, or even more!
Ask Your Audience Questions About Your Content
If your lacking that writing spark and need inspiration, a great way to get around this is by asking your audience what they would like to see on your next blog post. Apart from curing your writer’s block and enabling you to write even better content, you can also ask questions about what these people think about your blog or website, and how you can improve it.
Not only will you get first hand feedback about how to improve your website, your audience feels a part of the website even more, as they’ve seen how their own comments can have an impact in your website, and feel part of your company.
Paragraphs And Structuring
Let’s think about how this blog post would read if I didn’t use any paragraphs or headlines, it would most probably look ridiculous and hard to read, and turn away any new visitors I have to this website. Categorise, add paragraphs and include headlines to mix up your posts a bit, and keep it easy and simple to read.
Get To The Core Of What Your Writing About
What topics and themes can you research about, and get a better insight into? There’s always ways to learn new things about your topic, and the closer you get to that core, the more knowledgeable you’ll become, which you can share to your audience. Back in University, I did my dissertation on Knowledge and Power, and how these themes are very closely intertwined. The more knowledge you have over a subject, theme or topic, the more power you have over it.
Let’s say your an expert at branding for businesses. You are most probably going to have a very good knowledge on branding, and know how this can deeply affect other company’s sales and profits. With this knowledge, you have the power to tell other companies where their going wrong, and how you can help them out within their branding.
As you have knowledge over the subject, you have the power over it too. If you were to have no knowledge over branding, you will have no power over that subject. Constantly learn, adapt and improve how you look at things, and share these experiences and learning curves with your audience. Never become complacent, and constantly want to learn.
Show That You Care About What Your Sharing
Showing passion for the things which your writing and sharing with other people will encourage new visitors to your website, new interactions and a chance to grow your brand. If your not interested in writing a particular blog post or content for your website, this will come across to your audience. Get that passion for every bit of content which you share on your website, blog or other platform.
Experiment With How You Construct Your Content
It’s important that were always adapting the way we arrange and construct our content, so we can learn and discover new ways of interaction on our websites. This could anything from experimenting with selected quotes from your content, how you can engage with your audience further, or making your content smaller and more precise.
This is really up to you on how you want to experiment with your content, but it’s important that you do so, as you can discover even better techniques to help communicate your content to your audience, which encourages them to come back to you time and time again.
Moving slightly away from content, if you have a blog or news page on your website, it’s important that you use unique and personal featured images within your blogging pages. I would encourage everyone to start designing their own, or asking a friend, to design some images for you. This could be as easy as just some text on a coloured background.
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!