Effective email marketing campaigns can encourage user engagement, relationships with your audience, and increase your brand awareness.
Emails accounts are individual, personal, and unique to everyone.
However, a lot of indivduals and businesses don’t use email marketing correctly.
Within this blog post, I’m going to be listing 10 email marketing mistakes which you might be currently doing, listing these with solutions for each mistake.
With some guidance, I hope I can turn you into a email marketing machine, so let’s get cracking!
There Not Personal
Your emails need to be personal and aimed towards your target market. Whatever niche, service or product you sell, make sure that your emails are relevant to your audience.
For example, if you run a service which teaches people how to surf, you should aim to give your subscribers extra tips about surfing, products which they might be interested in, techniques, and content which can encourage them to improve. Don’t start talking about the world’s biggest wave, as this isn’t what your audience wants to know.
- Be personal to your audience and be consistent to what your service, product or niche is about
Not Knowing Your Target Audience
If you have no idea who your target market is, then your emails aren’t going to appeal to those who receive them, lowering your chance of sales and interactions to your website. Find out who your perfect customer is, and aim your email to that person.
- If you know who your target market is, you can aim your emailing marketing campaigns towards these people, increasing the likelihood of interaction to your website
Your Not Giving Them Any Benefit
An email subscriber should look forward to your emails, and not consider them as junk mail. Even though these people have signed up to your email newsletter, they can easily unsubscribe from your email list. Junk mail doesn’t just consist of spammers and trolls, as a email without any benefit to your audience, can come from any source.
Include interesting content within your emails, that your audience cannot learn from on your website. Not only does this encourage engagement within your business and brand, it gives them extra benefit of being one of your subscribers.
- Use content which your audience can benefit from, which they cannot receive on your website, which gives them extra benefit from being one of your subscribers
Your Using Broken Images
Broken images is just a no no, and should be avoided at all costs. It’s annoying to your audience, and gives off the impression that you’ve rushed through your email to them. It also ruins the feel of your emails, as half of the things which your sending out, are broken!
Make sure you test your emails before you send them. I use Mail Chimp within my email marketing campaigns, as there professional, reliable, and their software allows you to test your emails before sending them out.
- Avoid broken images at all cost, and use Mail Chimp to test your emails before sending them out to your subscribers. If your really worried, just avoid using images altogether
Too Much Selling
You shouldn’t treat your emailing marketing campaigns as another chance to sell your product. These types of emails will be trashed straight away if you take this approach. Like the previous steps, create interesting stories and content within your emails, rather than selling your products.
- Remember, people are turned off when they are approached with a sell, sell, sell tactic. Avoid this at all cost
Your Not Using An Enticing Headline
Like any newspaper, magazine or blog post, people are attracted to interesting and eye catching headlines. Headlines can entice your audience to read a particular article, and in this case, your email. Your email headline should reveal something that your going to talk about within your email, but not reveal too much. A few examples;
‘How I Became A Multi-Millionaire In Under 4 Weeks’
’10 Mistakes About Email Marketing You Might Be Making’
You can see that I’ve used the same example as this blog post, as you can create your own form of blog post within an email.
- Create a headline which entices your audience to click on the email. Give them a hint about what your email is about, without giving too much away!
Your Not Treating Your Subscribers As Special
Your subscribers have signed up to your email newsletters because they want to know more about what your business and brand can offer. An email account is personal to that person, and they took the time to subscribe to your newsletter, and gave you permission to email them.
Make sure they know just how appreciated they are to you. Give away special offers to them, offer free things, give away content, and be there if they need your help. Not only does it strengthen your brand, it makes them know that you care about what they think of you, and that your here to help them whenever they need it.
- Give away free things, offer discounts, produce content, and be there when you audience needs you. Make sure they know that their appreciated
Your Sending Emails To People Who Haven’t Subscribed
This is a very important note, that should not be taken likely. Only send to those who have actually signed up to your newsletter. It doesn’t matter if you know the person well, if they said they would sign up, or you’ve done business with them before, if they haven’t signed up to your email newsletters, don’t send them an email.
Not only do they think, ‘Why have I got this?’, it makes them regard your emails as junk, as they haven’t signed up to your emails.
- Don’t send emails to people not on your email list, and focus on your current subscribers
Your Sending Them Too Often
Make sure you get that balance of sending your emails out to your audience right. Sending too many emails within a short space of time can result in your audience being turned off and putting your emails in the trash. But if you don’t send a newsletter for weeks on end, your brand can easily be forgotten. A good rule of thumb is to send one email newsletter a week.
- Get that balance of sending your emails right, so you remain in people’s mind, without becoming annoying. Once a week should do the trick
Make It Visually Nice To Look At
An email should reflect your brand and business, which should be professional and attractive. If you decide to only use text or just images, or a mixture of the two, your emails should always encourage your readers to effectively work their way through your emails, without effort. A badly formed email can diminish your brand, and also discourage users to visit your website in the future.
Send time on creating an email which is professional, and entices your audience to read what you’ve got to say. Make sure you think about the design and content of your email.
- A badly formed email can diminish your brand, so make a email which is well designed, and effectively communicates what you want to say to your audience
Extra Tip – Software
Like I said previously, I currently use Mail Chimp within my email marketing strategies, which is a great software to use, which I highly recommend. It allows you to design your emails from scratch, send test emails to yourself, and if gives of an professional impression.
I hope you’ve enjoyed todays ’10 Email Marketing Mistakes & Solutions’.
Are there any mistakes which I’ve forgotten?
How do you like to send your emails?
Many thanks for listening to me today, be sure to comment below if you have any questions that you would like to ask me on this topic, I’ll love to hear from you. You can also check out me on Twitter, Facebook and Google Plus. Thanks again, and have a great day!